Revival is a computer and tech repair company that prides itself on efficiency and security. Revival aims to find quick solutions to every possible tech problem. Considering Revival’s audience of young tech consumers, a branding that’s appealing to the current aesthetic of the market was crucial.
Modern
Reliable
Technology
I prioritized representing the company’s core values within its branding. The logo utilizes modern-futuristic type with a rich dark blue color to create a techno feel. The first “v” in Revival doubles as a health life line and check-mark to highlight the company’s themes of security and repair reliability. The light blue contrasts against the rest of the text, distinguishing itself as an icon that is recognizable on Revival related merchandise
Translating the company’s values directly into their visual identity was important for me during the process of developing the brand. Finding a way to incorporate an icon that wasn’t generic with tech logos was challenging. I aimed to have the icon interact with the type instead of it being a totally separate element beside it. The outcome turned out to be fresh memorable identity that can be used in many ways!
